Global Men Grooming Market Insights, Opportunity Analysis, Industry Shares And Forecast 2018-2025
The men grooming market isvery dynamic and is driven by urban heterosexual male men. An urbanheterosexual male enhances his personal appearance by fastidious grooming,beauty treatments, and fashionable clothes. The metrosexual culture is one ofthe key growth drivers of the men grooming products which has led severalcompanies to add values and quality in the existing products to avoid the declinationin customer demand after maturity stage.
Rising beauty consciousnessmale population, growing awareness towards overall body care products amongmen, growing number of store-based specialized men grooming retailers andincreasing influence of social trends are propelling the men grooming marketgrowth. For example, beauty retailer Kiehl’s, as well as department stores suchas Macy’s have designed specific store layouts and designs to match men’sshopping needs in the category. However, less awareness among the malepopulation about the grooming products,stringent rules, and regulations related to composition and inclination ofconsumers towards organic products and natural ingredients is more likely tohamper the men’s grooming products market in upcoming years. Technology andproduct innovation are the biggest opportunities for marketers.
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Various notable playersoperating in the market, include Gillette, Procter and Gamble, BEIERSDORF AG,L’Oréal Group , Unilever Pvt Ltd, Johnson & Johnson Private Ltd,Colgate-Palmolive Company ,ITC Limited ,Edgewell Personal Care Co andKoninklijke Philips N.V among others. Most of the company are focusing onR&D activities, which has helped companies to launch products that areattractive to the customers. For instance, in March 2018 Gillette which is oneof the major players in the shaving segment, launched next generation razors tomaintain their product attractiveness in the market.
The global men groomingmarket has been segmented on the basis of product type,distribution channel, and key geographies. Based on product type, the marketcomprises of skin care, deodorants, toiletries, shaving products and others(talc, concealers and sun protection). The research report “global men groomingmarket” provides in-depth analysis of global men grooming market-based onproduct type, distribution channel and major geographies for the forecastperiod from 2018 to 2025. The report also highlights the major market driverspropelling the growth as well as challenges faced by market participants. Theresearch report provides market size and forecast for the global men groomingmarket. In addition, the report also analyses the competitive landscape, majorplayers and their strategies in 2018. The competitive landscape section of thereport captures and highlights the recent developments in the market.
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Key questions answered in this research report:
1. At what pace is men grooming market growing?What will be the growth trend in the future?
2. What are the key drivers and restraints inthe current market? What will be the impact of drivers and restraints in thefuture?
3. What are the regional revenue and forecastbreakdowns? Which are the major regional revenue pockets for growth in the mengrooming market?
4. What are the various application areas andhow they are poised to grow?
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