The global soft drinks market is expected to grow at a CAGR of 5.70% during the forecast period. Based on the product, the global soft drinks market has been segmented into carbonated salt drinks, juices and juice concentrates, bottled water, RTD tea and coffee, and others. As per the latest market research report published by Technavio, the global soft drinks market is post an incremental growth of USD 316 billion during 2018–2023. Get the free sample report below for the detailed information.
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The sales of carbonated soft drinks are slowing down due to their decreasing popularity and increasing preference for alternatives like bottled water. Also, the growing perception that carbonated soft drinks have negative health impacts due to their high sugar and caffeine content will also affect sales during the forecast period. The volume sales of popular brands of carbonated beverages, such as Pepsi and Coca-Cola, decreased in 2017 as compared to 2016 and 2015.
Players have been working on mitigating the negative image of carbonated soft drinks by introducing products that do not have sugar and are low in calories, such as Diet Pepsi, Diet Coke, and other products. However, the demand for such products has also remained low due to the negative image of carbonated soft drinks. The demand for soft drinks is expected to further decline during the forecast period. However, despite the declining growth, the soft drinks segment holds a dominant share in the global soft drinks market. To know the complete and in-depth analysis and forecast of this market get the complete report by clicking the link below.
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